Today consumers want to be more conscious & responsible. Introducing Amazon Green, the first online storefront designed to help fund programs to a cleaner earth. A portion of each purchase goes toward cleaning up our oceans, saving endangered animals, and funding environmental research.
Amazon is changing consumerism to make a greener future.
alexa goes green
Amazon Green also helps shoppers track their purchasing habits, and offer greener alternatives to help live a more sustainable lifestyle. Using their Amazon Echo, they can get real time evaluations of their shopping habits’ environmental impact. Alexa will then suggest users purchase green alternatives.
PAY WITHOUT PLASTIC
To promote Amazon Green, we’ll send out gift cards with undisclosed amounts, becoming the first card that lets you pay without plastic. Made from sustainable, corn-based materials, this card can be placed directly into your compost bin after use, having zero negative ecological impact.
Context specific OOH advertising will also be 100% sustainable, made from real topiaries grown directly onto outdoor surfaces.