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Today consumers want to be more conscious & responsible. Introducing Amazon Green, the first online storefront designed to help fund programs to a cleaner earth. A portion of each purchase goes toward cleaning up our oceans, saving endangered animals, and funding environmental research.

Amazon is changing consumerism to make a greener future.

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alexa goes green

Amazon Green also helps shoppers track their purchasing habits, and offer greener alternatives to help live a more sustainable lifestyle. Using their Amazon Echo, they can get real time evaluations of their shopping habits’ environmental impact. Alexa will then suggest users purchase green alternatives.

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PAY WITHOUT PLASTIC

To promote Amazon Green, we’ll send out gift cards with undisclosed amounts, becoming the first card that lets you pay without plastic. Made from sustainable, corn-based materials, this card can be placed directly into your compost bin after use, having zero negative ecological impact.

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OUTDOOR

Context specific OOH advertising will also be 100% sustainable, made from real topiaries grown directly onto outdoor surfaces.

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Creative Team: Sophia de Lara, Serda Ursan, Nathan Bolton