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During the adolescent age of development, the wide range of roller coaster emotions are normal, but 1 in 5 teens suffer from a mental health disorders. What would online content look like with a mission to reach youth on the topic of mental health? Using the NPO client SocialWorks, I used the concept of a CLOUDHEAD as a launching pad for multiple online platforms to reach an urban youth demographic that combined the themes of Hip-hop and Mental Health.





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Teen hosts will break down hip-hop lyrics through a mental health lens with special musical guests and mental health professionals.


Mood board


Social Media Content


audio sample


Writing Competition