Font-Social-Works-V2 (1).png
 
 

During the adolescent age of development, the wide range of roller coaster emotions are normal, but 1 in 5 teens suffer from a mental health disorders. What would online content look like with a mission to reach youth on the topic of mental health? Using the NPO client SocialWorks, I used the concept of a CLOUDHEAD as a launching pad for multiple online platforms to reach an urban youth demographic that combined the themes of Hip-hop and Mental Health.

 

Manifesto

 

podcast

Screen Shot 2019-01-26 at 12.48.50 PM.png
 

Teen hosts will break down hip-hop lyrics through a mental health lens with special musical guests and mental health professionals.

1_Page_12.jpg

Mood board

sophia_Page_15.jpg

Social Media Content

 

audio sample

 

Writing Competition

 
 
Screen%2BShot%2B2019-02-18%2Bat%2B11.00.52%2BPM.jpg