new-york-times-logo-png-transparent.png
 
 

News consumers have become unable to tell the difference between what’s news and what’s opinion. So we partnered with Sesame Street to create a new character to teach children about news literacy, because children are the future. We introduce: Scoops! An inquisitive young Bloodhound with a nose for news. Scoops will help children and their parents to critically analyze the news and the world around them.

The Young Ones 2019: Gold Pencil - The New York Times, Scoops


 

CASE STUDY


INSTALLATION


BEHIND THE SCENES

Creative Team: Sophia de Lara, Serda Ursan, Nathan Bolton

Director & Editor: Harutyun Harutyunyan